The Brown Paper Strategy Workshop

Two hours, a roll of brown paper and a packet of coloured pens. You arrive with 101 ideas. You leave knowing exactly what to do next.

A business strategy workshop for small business owners who are busy all day but not sure it’s the right busy. In person at my kitchen table in Hockley, Essex, or online wherever you are.

★★★★★ 21 five-star Google reviews · £250 · Written plan the next working day

Sound familiar?

You love what you do. But somewhere along the way the business got noisy.

Too many plates spinning, and you don’t know what to do first

You’re doing everything everyone else says you should, and the money at the end of the month doesn’t match the hours.

You know your prices need to go up, or your messaging isn’t landing, but you keep putting it off.

You’re working in the business all day and never get time to work on it.

You’re not doing anything wrong.

You’re just missing a few pieces, and someone who can help you see the whole picture at once.

Because my brain works when I write. I can’t sit behind a keyboard typing while you talk. So I roll out the brown paper, grab the coloured pens, and scribble while we talk about your business.

As we go, I join the dots: what you sell, what you charge, how you talk about it, where you find your clients and how they move from first hello to paying. You literally see your business in colour, and the themes jump off the paper.

Think of it like a sat nav. We work out where you are now (point A), where you actually want to be in the next three to six months (point B), and the steps to get there. Your plan, built around your business and your life, not someone else’s formula.

How it work; four simple steps

Step
1
A short questionnaire

About 15 minutes, a couple of days before we meet. It gives me the background, so our two hours go on the juicy stuff.

Step
2
Your two-hour workshop

Face to face at my kitchen table in Hockley (Buck, my black lab, will say hello), at your place in Essex, or online. We cover your revenue, what you sell, your pricing, your messaging, where you market and your customer journey. No fluff, no wasted time.

Step
3
Your written strategy, the next working day.

I record our conversation so I can stay fully present, then write it all up into a clear plan with your next steps. It lands in your inbox within one working day.

Step
4
I don't disappear

A 30-minute check-in after 30 days to see what's working and tweak what isn't. Then a momentum call at three months to keep you moving forward.

What you walk away with.

  • Clarity. Perhaps for the first time in ages, you can see the path ahead.

  • A plan you’ll actually use. Clear next steps for the next three to six months, written so a busy business owner can pick it up and act on it.

  • Your first quick win. We get to your quickest first action, so momentum starts building straight away.

  • Someone in your corner. Check-ins at 30 days and three months, so the plan doesn’t end up in a drawer.

  • A good kick up the backside (in a really good way)
  • No six-figure targets, no pushing you to spend money you don’t have. I always look for the free tools first.

 

21 five-star Google reviews (and counting)

Is this right for you?

This is for you if…

  • You run a service-based business on your own and you're ready to do the work.

  • You've got lots of ideas but no clear order to do them in.

  • You want to grow your income, get more time back, or both.

  • You're building alongside a job and want to know what it takes to go full time.

  • You want a business on your terms, that fits around the school run, the caring and the rest of your life.

It’s probably not for you if…

  • You're after a three- or five-year plan. We focus on the next three to six months, where the action is

  • What's really holding you back is mindset (feeling 'icky' about raising your prices, say). A coach is the right person for that, and I'm happy to point you to one.

  • You want someone to do it for you, like building your website or your social posts. I set the strategy and point you to the right people from my trusted kit bag.

£250. Everything included.

The same price in person or online:

  • Pre-workshop questionnaire

  • Two-hour Brown Paper Strategy Workshop

  • Your written strategy within one working day

  • 30-day check-in call

  • Three-month momentum call

How to book

  • Book a free discovery call.

    A relaxed chat to make sure the workshop is right for you. No hard sell.

  • Pick your date.

    We agree it on the call. I release dates monthly and book about a month ahead.

  • Pay your invoice

    before the workshop, then fill in your questionnaire.

Hi, I'm Vicky

I’m a business strategist and mentor, and I came late to business. After 30 years in head office retail, the last ten as a Customer Success Director, I started my own interior design business at 50, in an industry I knew nothing about.

I made plenty of mistakes along the way (boundaries all over the place, for a start). So I bring those lessons to the table, and you get there faster than I did.

I’m not a coach. I won’t ask “what do you think you should do?” when you’re already overwhelmed. I’ll ask the difficult questions, kindly, and get you to your quickest first action.

Questions people ask me.

Is £250 worth it?

It’s a real investment for a small business, and I don’t take that lightly. You get two focused hours, a written plan you can act on the next day, and two follow-up calls. In the words of one client, “worth every penny.”

Never. Wherever you are is the starting point, and I’ve been there myself. We build from where you are.

No. I always look for free tools and resources first. The right tools are the ones that suit your business and that you can afford.

Yes. I tested online sessions with three businesses before launching them, and they worked just as well as sitting at my kitchen table. Same two hours, same written plan, same follow-up calls.

Only for in-person sessions, either at my kitchen table in Hockley, SS5 (full address sent when you book) or at your place in Essex. Everywhere else, we meet online.

Just the short questionnaire, which takes about 15 minutes. Bring your ideas and your honest answers.

There will. I don’t drink it myself, so if you say yes I’ll be fetching my husband fromhis office to work the fancy machine.

Ready to swap busy for in control?

Book a free, no-pressure discovery call. We’ll chat about where your business is now, where you want it to be, and whether the Brown Paper Strategy Workshop is the right next step.

Start now, not later.

Join the Newsletter

Subscribe to get my latest content by email.

    I won't send you spam. Unsubscribe at any time.